Team Pumpkin has secured the performance marketing mandate for MutualFundWala, a mutual fund investment platform focused on simplifying wealth creation for Indian investors.
Under the mandate, Team Pumpkin will manage the brand’s end-to-end performance marketing activities, including paid media strategy, campaign execution and conversion rate optimisation across digital channels. The agency will focus on driving investor registrations, SIP conversions and overall digital growth.
Founded in 2005, MutualFundWala offers investment options across equity, debt, gold, silver and international funds, catering to both first-time and experienced investors.
Speaking about the collaboration, Shashi Kant Bahl, CEO & Founder, MutualFundWala, said, "We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country."
Swati Nathani, Co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”
The account will be handled by Team Pumpkin’s Gurugram office, leveraging data-driven marketing strategies to strengthen the platform’s online presence and customer acquisition efforts.
