The Derma Co., a science-led skincare brand under Honasa Consumer Limited, has teamed up with Zepto, India’s fastest-growing quick commerce company, to launch a summer care initiative for delivery partners in Jaipur. With desert temperatures soaring in the Pink City, the campaign aims to offer protection and relief to over 2,000 Zepto delivery personnel exposed daily to the city’s harsh climate.
This initiative saw The Derma Co. providing specially curated skincare kits designed to counter the effects of extreme heat on the skin. These kits were distributed across Zepto’s dark stores in Jaipur, where riders also had access to rest zones equipped with drinking water, hydration-based refreshments, washrooms, and charging stations.
Snigdha Anand, VP – Marketing, Honasa Consumer Limited, said, “At The Derma Co., we believe in delivering science-backed skincare that solves real problems. Through our partnership with Zepto, we’re proud to extend this philosophy to the delivery partners who work tirelessly in challenging weather conditions. This campaign is a reflection of our shared commitment to care not just for consumers, but also for the people who keep essential services running. It underscores our belief in purposeful, science-led skincare that goes beyond convention.”
The campaign film, shot on location in Jaipur, features real Zepto delivery partners collecting their kits, recounting personal experiences, and expressing gratitude. The film showcases the determination of riders navigating the heat and highlights the emotional impact of receiving care and recognition.
Vikas Sharma, Chief Operating Officer, Zepto, added, “At Zepto, every delivery is powered by real people navigating the city to serve users with speed and care. We’re committed not just to fast deliveries, but also to the safety and well-being of those who make them happen. Every store has a designated rest area for delivery partners—with drinking water, hydration-focused refreshments, washrooms, and charging ports. Our partnership with The Derma Co. helps us take this one step further by protecting our partners during the harsh summer months.”
The activation is a testament to both brands’ commitment to the dignity and well-being of delivery personnel, who remain vital to the efficiency of India’s fast-paced quick commerce network.
