E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

The Female Gaze: A Catalyst for Change in Film and Television

Female storytellers advocate for authentic representation in media, highlighting progress and ongoing challenges.

BY TEAM IMPACT
20th September 2024
The Female Gaze: A Catalyst for Change in Film and Television

The latest session of Maitri: Female First Collective showcased the crucial role of the female gaze in reshaping narratives and enriching portrayals on screen. Participants shared personal anecdotes illustrating how this perspective fosters complex and authentic representations of women in the entertainment industry.

Ananya Panday, stated, “Over time, I have become much more vocal about what I stand for. I know I can contribute and ask for changes when something doesn’t align with my beliefs. Today, I choose projects that portray real, flawed, but honest women, and I take responsibility to ensure my work reflects those beliefs. If I can make people feel comfortable in their own skin through my roles, then I’m happy.”

Kritika Kamra, Actor, highlighted the positive impact of streaming platforms, noting, “I’ve played a gangster—something I never thought I’d do. This is possible because the writing has changed, platforms are commissioning diverse shows, and audiences are accepting them.”

The panelists examined the evolving role of women in the industry, recognising increased opportunities to assert their voices and break through gender biases, resulting in more authentic female character portrayals. Ishita Moitra, Writer, remarked, “It’s about the perspectives you bring, not just gender. The younger generation, including men, is thinking differently, and this shift is already visible on screen, with much more to come in the next decade.”

Despite the progress, the panel acknowledged the ongoing gender imbalance. Tanuja Chandra, Director, expressed concern that positive change for female representation and equality in the industry is not occurring rapidly enough, while Namrata Rao, Editor, expressed delight in working with a female crew for her directorial debut, emphasising the need for more such initiatives. Faye D'Souza, Journalist, argued that true systemic change will only arise when it benefits everyone from lead actors to crew members. Smriti Kiran, Producer, concluded that continuous dialogue is vital for shifting mindsets and addressing industry imbalances.

Prime Video is dedicated to promoting Diversity, Equity, and Inclusion (DEI) in its content and productions, as well as with its partners in the creative community. Through the Maitri: Female First Collective, Prime Video aims to highlight the pivotal role women play in the entertainment sector.

  • TAGS :
  • Ananya Panday
  • Smriti Kiran
  • Faye D'Souza
  • Tanuja Chandra
  • Kritika Kamra
  • female gaze in media
  • diversity in film
  • gender representation
  • women in entertainment

RELATED STORY VIEW MORE

Glance Appoints Amit Bansal as Sr VP & GM of Roposo
Lee Know of Stray Kids Named Global Brand Ambassador for Gucci
Lifestyle Opens 10th Mumbai Store at Sky City Mall, Borivali

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year


Ads In Focus


Speaking the Consumer’s Language: The Power of Regional Storytelling


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Retirement should feel like a second debut, not a full stop."

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com