The Good Bowl, Rebel Foods’ fusion-first brand, has rolled out its latest campaign, ‘The Big Fat Fusion of Flavours’, marking the onset of 025:India’s wedding season with a food-driven festive concept that blends themed offers, digital engagement and on-ground activations. Running pan-India on EatSure, Swiggy and Zomato from 25–30 November, the campaign positions the brand’s fusion bowls as “tying the knot,” turning wedding motifs into a culinary experience.
Each customer order arrives with a specially designed wedding-invitation insert that introduces them to themed “functions” such as Sangeet, Cocktail Night, The Wedding Feast and Reception. Every function is paired with exclusive, limited-period offers on The Good Bowl’s most popular fusion dishes, bringing the atmosphere of a big Indian wedding directly into homes.
To amplify recall and spark social interest, the brand is also staging an on-ground activation featuring a bride and groom distributing wedding-style invitations at high-footfall city spots. Influencers are driving digital traction through reels such as “GRWM for The Big Fat Fusion” and “Crashing The Big Fat Fusion Wedding,” while customers can participate by sending their “wedding look” via Instagram DM for a chance to win a free bowl.
Watch the campiagn here:
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Function-wise Offers (25–30 November):
● Sangeet – Nov 25: All Tikka Bowls at ₹169
● Cocktail – Nov 26: Free Coke with every order; Cheesy Rice Bowls from ₹169
● The Wedding Feast – Nov 27–28: Signature Fusion Bowls at ₹199
● Reception – Nov 29–30: Mac & Cheese Bowls at ₹199
Speaking about the campaign, Nishant Kedia, CMO, Rebel Foods, said, “The Big Fat Wedding of Flavours is an Indian weddings-themed concept centred on the joy and togetherness these celebrations bring. We’ve combined our fusion favourites into a playful ‘tie the knot’ moment, supported with offers and experiences designed to delight customers across the country during this wedding season.”
With this initiative, The Good Bowl continues its focus on innovation within the fusion food category and aims to strengthen its presence with campaigns that blend creativity, relatability and value-driven offerings.
Campaign link: https://www.instagram.com/p/DRbpMs9k9hf/
