The Trade Desk has appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan, who most recently served as Global Head of Advertising at Uber, will join the company on July 27.
Based in San Francisco, she will report to Jeff Green, Founder and CEO of The Trade Desk, and lead the company's data partnerships team, including identity, measurement, retail media, governance and related functions.
Prior to Uber, Argyilan held senior leadership roles at Albertsons Media Collective, Roundel and IPG Mediabrands. She also serves on the board of LiveRamp.
“Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage,” said Jeff Green, founder and CEO of The Trade Desk. “I’ve long admired Kristi’s work through our partnership and know she’s exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision — and then turn that vision into measurable business growth. I’m thrilled to welcome her to The Trade Desk, where she’ll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible.”
Argyilan has spent more than a decade driving innovation at the intersection of commerce, retail data and advertising.
“The advertising industry is at an inflection point, and The Trade Desk is uniquely positioned to help marketers navigate what’s next,” said Argyilan. “I’ve long admired Jeff and the company’s commitment to innovation, transparency and the open internet, as well as its relentless focus on customer success. I’m excited to join this exceptional team and work alongside our clients and partners around the world as we help them unlock new opportunities for growth through data-driven advertising, measurement and decisioning.”
Argyilan's appointment follows the recent additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer and Executive Vice President, further strengthening The Trade Desk's executive leadership team.
“We’ve always believed that great companies are built by exceptional people,” continued Green. “The leaders we’ve welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come.”
