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This wedding season, Swiggy Instamart, one of India's leading on-demand quick commerce platform, has launched a wedding store offering essentials with 10-minute delivery. In an exciting collaboration, the platform has partnered with iconic fashion designer Manish Malhotra to introduce exclusive designer Shagun Lifafas, allowing customers to gift in style—even at the last minute.
Customers in Delhi-NCR can now access these exclusive, designer Shagun Lifafas, a reimagined version of the traditional wedding gift envelope, featuring intricate details and a luxurious touch. To mark the launch, Manish Malhotra himself stars in a new ad that blends high fashion with the speed of quick commerce.
Hari Kumar G, Chief Business Officer at Swiggy Instamart, said, “In the past few weeks, we've seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart's wedding store. Manish Malhotra's brilliance has always brought magic to weddings, and we're excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”
Phani Kishan Addepalli, Co-Founder and Chief Growth Officer of Swiggy, also expressed excitement about the collaboration on X, saying, “As we were brainstorming ideas on how to make this wedding season memorable—a team mate said, 'sabko Manish thodi milta hai.'”
The new ad campaign is a playful take on the concept of 'extra,' showcasing how Swiggy Instamart’s quick delivery and Malhotra’s luxurious designs can transform an ordinary experience into something extraordinary. The ad features a delivery executive on a simple bike, which Malhotra reimagines with his signature flair, proving that even a simple delivery can shine with a touch of luxury.
With this collaboration, Swiggy Instamart is redefining wedding shopping by offering luxurious designer items, like the Shagun Lifafa, delivered straight to your door in just 10 minutes.
