Tilt Brand Solutions, a Mumbai-based brand and communications consultancy has announced the appointment of Abhimanyu Mathur as its Chief Business Officer.
Mathur brings over 25 years of experience across advertising, consumer goods, corporate brand and real estate. He has previously worked with agencies such as MullenLowe Lintas (now TBWA\Lintas) and Leo Burnett (now Leo India). He has also held key marketing leadership roles at RPSG (FMCG) as General Manager – Marketing, Personal Care, and at the Mahindra Group, where he first served as Vice President, Mahindra Corporate, and went on to become Chief Marketing Officer, Mahindra Lifespaces.
Commenting on the development, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions said, “From day one, our ambition has been clear–to shape Tilt into a contemporary, impactful and brand-first communications company. Getting there needs leaders across Business, Strategy and Creative who bring experience, expertise, belief and passion in equal measure. Abhimanyu’s rare mix of marketing and advertising experience, coupled with his deeply immersive style of working with brands and clients makes him a powerful addition to Tilt’s leadership as we enter our next phase of growth.”
On his appointment, Mathur said, “I’m excited to join Tilt at such an important stage in its journey. What drew me to Tilt was its absolute clarity of purpose–to be the most strategic amongst the most creative. It reflects a company that knows exactly what it stands for, what it does best and what it wants to build on. I look forward to working closely with the brilliant people at Tilt and with our clients to build enduring brands, create outstanding work and contribute to Tilt’s next phase of growth.”
Mathur joins Tilt’s management team along with Joseph George (Chairman & CEO), Gulshan Singh (Chief Strategy Officer), Adarsh Atal (Chief Creative Officer) and Michelle Suradkar (Principal Advisor).
