Advertising agency ting has redesigned the brand identity of WiseLife, the homegrown yoga apparel and accessories label that recently gained national visibility with its appearance on Shark Tank India Season 3. The refresh marks WiseLife’s shift toward a more cohesive and premium brand system shaped in part by feedback received from the Sharks during the episode.
ting worked with WiseLife to redesign core elements of the brand—from its logo and packaging to its digital presence—translating its emphasis on balance, mindful living, and self-discovery into a more structured visual language. According to the agency, the new system aims to bring greater clarity and consistency to the brand while retaining its underlying philosophy of movement and intention.
The identity overhaul was undertaken after WiseLife’s feature on Shark Tank India, where the brand received constructive suggestions on strengthening trust and widening its appeal. The updated brand system reflects these learnings, positioning WiseLife for its next phase of growth.
“Working on an identity refresh is always exciting. The business and the brand have been on a journey and come with a lot of learnings. Our role was to ensure WiseLife evolves while staying grounded in its purpose, resonating with audiences both existing and new, and ultimately benefiting the business. This partnership went beyond a cosmetic refresh”, said Shruti Dhadda, Chief Creative Officer & Partner at ting.
“At WiseLife, we’ve always believed in building a brand that truly reflects our values and connects deeply with our community. Partnering with ting was all about streamlining our identity with clear guidelines. This revamp is not just about design; it’s about creating consistency, clarity, and a stronger foundation for the brand as we grow,” added Prateek Kedia, Founder, WiseLife.
The refreshed identity is positioned as a way for WiseLife to reinforce its narrative of intentional living and to offer a clearer expression of the values it aims to represent within India’s growing yoga and wellness landscape.
