.jpg)
Titan, India’s leading watchmaker, has set a new benchmark in outdoor advertising with the unveiling of an extraordinary 40ft x 40ft billboard in Mumbai, showcasing their newly launched Titan Stellar collection. This dynamic installation combines design innovation with advanced technology, featuring a motorized moon display that reflects the lunar phases, capturing the essence of precision and celestial beauty inherent in the Stellar timepieces. Strategically placed in a high-traffic zone, the billboard transforms a traditional advertisement into a captivating, immersive brand experience that celebrates the cosmic inspiration behind the collection.
The installation is enhanced by the use of neon acrylic pins and backlit elements, lending a futuristic and radiant aesthetic to the display. The motorized moon mechanism transitions through the lunar phases, reflecting the artistry and elegance of the watches. As day turns to night, the billboard undergoes a mesmerizing transformation, with the moon glowing brighter and evolving into a striking celestial spectacle. This dynamic shift accentuates the intricacies of the timepieces and immerses viewers in the brand’s cosmic theme of precision and wonder.
Ms. Aparna Ravi, Marketing Head, Titan Watches, commented, "The Titan Stellar collection is an ode to the beauty and precision of celestial movements, and we sought an innovative way to bring that to life. Our collaboration with Laqshya Media Group has resulted in a creative billboard featuring a motorized moon display and advanced neon lighting, showcasing the intricate craftsmanship and innovation that define the Stellar collection. Our aim was to create an engaging experience that mirrors the inspiration, precision, and elegance of our watches, and we hope it leaves a lasting impression on all who experience it."
Mr. Amarjeet Singh Hudda, COO, Laqshya Media Group, said, “At Laqshya Media Group, we believe in pushing the boundaries of what’s possible in outdoor advertising. This innovative billboard installation showcases the precision and beauty of the Titan Stellar collection and marks a significant leap in how brands can engage audiences in the outdoor space. We’re proud to have created a visual experience that’s as dynamic and timeless as the watches themselves, and this campaign showcases the future of interactive, immersive advertising."
