Too Yumm! has introduced K-BOMB Chocolate Noodles as a limited-edition offering for the Christmas and New Year period. The product combines warm noodles with a chocolate-based flavour profile, positioning itself as a festive, seasonal variant rather than a core addition to the brand’s portfolio.
Developed specifically for the winter and holiday window, the chocolate noodles reinterpret a familiar savoury format into a sweet, hot preparation. The product is designed to be consumed steaming and draws on themes of comfort food, novelty and shared indulgence that typically characterise festive consumption.
Commenting on the launch, Yogesh Tewari, Chief Marketing Officer, Too Yumm! said, “Indian consumers, especially younger ones, are no longer satisfied with familiar flavours. They seek experiences that excite and surprise them. K-BOMB Chocolate Noodles came from that space of curiosity and joy. It’s a thoughtfully crafted innovation that turns a familiar comfort food into something delightfully unexpected.”
With this release, Too Yumm! continues to explore unconventional flavour combinations aimed at younger consumers, including Gen Z, teenagers and children, while also targeting families looking for new, shareable snack options during the holiday season.
The product is supported by festive-themed packaging featuring Christmas-inspired visuals, intended to align with gifting and social occasions during the year-end period. Designed as a limited run, the packaging and flavour format position the noodles as a seasonal conversation-led offering rather than a long-term staple.
K-BOMB Chocolate Noodles will be available for a limited time across select offline retail stores and leading quick-commerce platforms in Kolkata, Delhi, Mumbai and Bengaluru during the festive season.
