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Bengaluru-based Ultraviolette Automotive (UV) has officially launched the upgraded F77 Mach 2, a much-anticipated release that delivers significant enhancements in performance and technology. This electric motorcycle is now touted as the fastest in India, featuring exciting new colour options and graphics.
As part of the launch, the creative agency tgthr developed an impactful integrated campaign to re-establish the F77 Mach 2 in the minds of Indian motorcyclists. The campaign kicked off at the Buddh International Circuit, where a film directed by Arjuna Gaur showcased the diverse personas of a UV rider. From the reserved “Shadow” rider to the vibrant stuntman of the “Airstrike” and the sophisticated thrill-seeker on the red “Laser,” the F77 captures the essence of every rider's dream.
The launch film was complemented by a robust media strategy that significantly expanded the brand's reach, garnering fans both nationally and internationally. Notably, popular YouTube influencer Supercar Blondie reviewed the bike, further amplifying its visibility. Coverage also extended across various regional news platforms including Republic India, Aaj Tak, Manorama Online, ABP, TV9, and DailyHunt, positioning Ultraviolette prominently in the media landscape.
“The Indian motorcyclist today may not communicate in English, but their desire for a sophisticated bike, emphasising technology and design, is undeniable,” stated Rahul Vengalil, Co-Founder and CEO of tgthr. “With this integrated campaign, we've successfully placed the F77 Mach 2 in a broader conversation across Hindi, Gujarati, Bengali, Telugu, Kannada, Tamil, and several other languages.”
Arjuna Gaur adds, “It’s not just an electric motorcycle; it’s an experience. A ride that frees you from the mundane and immerses you in the exhilarating.”
The F77 Mach 2’s launch represents not just a product but a cultural moment, redefining the landscape of electric motorcycling in India.
