UNIBIC Foods, an Indian company in the cookies, biscuits and snacks segment, has appointed Ajay Bathija as its Chief Executive Officer. In his new role, Bathija will oversee strategic growth plans, business expansion across domestic and international markets, and work on consolidating the company’s position in India’s packaged foods sector.
Bathija has more than 20 years of experience in the FMCG and beverages industry. He has worked with The Coca-Cola Company for over 18 years in various senior leadership roles. These include overseeing marketing operations for juices and colas, developing brand strategies for India and Southwest Asia markets, and serving as Managing Director of Coca-Cola, Bangladesh.
Sandeep Reddy, Chairman of the Board of Directors, UNIBIC Foods, said, “We are delighted to welcome Ajay to UNIBIC at a pivotal time in the company’s growth story. His extensive experience in brand building, consumer marketing and franchise leadership will be invaluable as UNIBIC continues to strengthen its footprint in the packaged foods category. We are confident that Ajay’s leadership will steer the company towards exceptional metrics and innovation while expanding our presence in both Indian and global markets.”
Ajay Bathija, CEO, UNIBIC Foods, said, “I am truly excited to lead UNIBIC into its next phase of growth. The brand has established a distinct identity built on innovation, quality, and indulgence—values that deeply resonate with me. With the FMCG landscape evolving rapidly and recent policy tailwinds such as the rationalisation of GST creating a more favourable environment, this is an opportune time to accelerate UNIBIC’s growth momentum. My focus will be on strengthening our product portfolio, deepening consumer engagement and expanding our market presence. Together with the team, I look forward to making UNIBIC a household name known for its great taste, strong brand values and uncompromising quality.”
UNIBIC introduced wire-cut cookies to the Indian market and operates in the premium cookies segment. The company has expanded its product line to over 40 variants and regularly introduces new flavours. Headquartered in Bangalore, UNIBIC also produces wafers, snack bars, crackers, biscuits, cakes, chocolates and traditional Indian sweets and namkeens.
Its traditional products are sold under the Swaadesi brand, which includes sweets and snacks made using pure ghee. The company’s manufacturing facility in Hyderabad is the largest wire-cut cookie plant in India and houses some of the fastest wire-cut production lines globally.
UNIBIC exports to over 25 countries and continues to increase its international presence.
