Urbanrise has launched a new advertising campaign titled 'Welcome to the Celebrity Life' for its residential project, Whispers of Sky. The campaign features designer Gauri Khan and is directed by filmmaker Gautham Vasudev Menon.
The campaign consists of two films that present two aspects of Gauri Khan. The first shows her working as a designer, focusing on materials, spatial composition and detailing. The second presents her as a public figure associated with the lifestyle depicted in the project.
Together, the films link the design of the development with the lifestyle associated with it, presenting the project through visual storytelling centred on design and celebrity presence.
Speaking about the collaboration, Gauri Khan says "The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
Speaking about this Manoj Namburu- Chairman & Managing Director, Urbanrise said “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs is in that direction. The design values and aesthetics that Gauri Khan Designs brings to the table match our organization’s ethos. I am confident that the discerning customers of Chennai will love this creation by Gauri Khan” added Mr. Namburu.
The project is located in Sholinganallur, Chennai. Designed by Gauri Khan, the development spans about 6.09 acres and includes 623 residential units.
The project will include 3 BHK residences and a 4 BHK tower. The homes are designed as corner units without shared walls and include larger layouts.
Amenities planned for the development include a pickleball academy, a clubhouse, a sky pool, a salon, a fitness studio and a mini theatre. Urbanrise said the project is intended to offer residential living with facilities associated with private lifestyle amenities.
