Vanesa has launched its Pro+ underarm roll-on range, marking its entry into the derma-care category.
The launch is supported by a new campaign featuring Kareena Kapoor Khan, who continues her association with the brand, extending from its fragrance portfolio to the new product line.
The campaign positions underarm care within everyday routines, focusing on concerns such as odour control and skin-related issues like pigmentation. It aims to reflect changing consumer preferences towards gentler, skin-focused formulations.
The Pro+ range is built around a Derma Action Formula combining AHA and BHA actives with skin-soothing ingredients. According to the company, the product offers up to 48 hours of odour protection, is dermatologically tested, and is free from alcohol, aluminium, parabens, phthalates, SLS and triclosan.
The range is available in two variants — 4% AHA BHA Pearl and 6% AHA BHA Fresh — positioned as part of daily personal care routines.
Saurabh Gupta, Managing Director and Chairman, HSPL, said, “When we looked at underarm care, we saw it as an everyday part of personal care that had long stayed in the background. That made us think differently about how we could step into the category, not as just another extension, but as something more meaningful within our portfolio. Pro+ reflects that thinking and shapes how we see the next phase of growth across personal care.”
The product is currently available on the brand’s website and e-commerce platforms, with plans to expand to quick commerce channels.
