Varun Shah has taken on an additional global role at Publicis Production as Global Creative Transformation Lead, alongside his current responsibilities in India.
Shah shared the development in a LinkedIn post, noting that the role will focus on driving the next phase of production transformation with an emphasis on scaled creative output through creators and technology. His remit will cover key markets including the US, UK and France, with execution supported by teams in Canada, Colombia, Budapest and India.
He currently serves as Managing Partner and Head for India at Prodigious and Content Factory, the production verticals of Publicis Groupe.
Prior to this, Shah was Executive Producer at Dharma 2.0, the branded content and production arm of Dharma Productions, where he worked on content-led collaborations and integrated marketing initiatives.
