Vatsal Rajgor, the entrepreneur behind DigiMaze and Strique, has launched a new venture titled Moving Bramha—a full-stack, ROI-focused marketing engine designed specifically for the film and entertainment industry.
With DigiMaze, Rajgor redefined brand growth through performance marketing, while Strique brought automation and efficiency to media operations. Now, with Moving Bramha, he’s turning his attention to cinema—an industry he feels is culturally powerful but lagging behind in data-driven marketing.
“There’s no industry more culturally influential than films, but the way movies are marketed hasn't kept pace with how audiences consume or convert,” Rajgor said. “The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that.”
Moving Bramha aims to bring accountability, automation, and agility to movie marketing—focusing not just on views and engagement, but on measurable business results. Rajgor’s vision is to make every penny spent on marketing directly tied to ticket sales, OTT streams, or pre-bookings.
“For us, marketing means sales,” he added. “The tools and data exist. What’s missing is the mindset.”
The services offered by Moving Bramha include geo-targeted campaign execution, influencer orchestration, and platform-specific user-generated content (UGC) rollouts. Each campaign is designed to ensure that content is both measurable and monetizable.
The venture also introduces a suite of tools tailored to the film lifecycle. These include the ability to build custom audiences using genre data and behavioral patterns, run AI-led media buying that reallocates budgets in real time, and develop creative frameworks that evolve from teaser to trailer to ticket. Importantly, Moving Bramha ties media spends directly to tangible results such as footfalls, bookings, and post-release OTT consumption.
“Every reel, every poster, every launch has a job to do,” Rajgor emphasized. “Moving Bramha is built to ensure that job is done with precision and performance.”
With this launch, Vatsal Rajgor brings his extensive expertise in marketing, AI, and business growth to the film industry—offering a performance-first approach to storytelling in an era that demands results.
