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Vinod Cookware, a leading name in kitchenware, has announced its partnership with Annie’s Kitchen, the celebrated cookery show on Amrita Television. This collaboration marks a significant milestone for both brands, promising to elevate the culinary experience for viewers of the popular Malayalam TV channel.
As part of the sponsorship, Vinod Cookware will be prominently featured in three episodes of Annie’s Kitchen, airing on 20th September, 4th October, and 11th October. The integration will showcase Vinod Cookware products being used to prepare a variety of dishes, highlighting the quality and versatility of the brand’s offerings. Additionally, the sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, along with opening and closing tags, ensuring substantial visibility for Vinod Cookware throughout the show.
Viewers can also anticipate an additional 100 spots featuring Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 AM and 11:00 PM, until 8th November. This extensive exposure underscores the brand’s commitment to quality and innovation in kitchenware.
Annie’s Kitchen, hosted by renowned anchor and acclaimed Indian film actress Annie Shaji Kailas, has been a household name for over a decade. The show, which airs every Friday at 8 PM, captivates millions of viewers by introducing a plethora of traditional South Indian recipes. It also features eminent personalities from the film industry, such as Tovino Thomas, as well as industry veterans like the late R. Subbalakshmi and political leaders like A.M. Ariff, who share their life stories, dreams, and favourite dishes. The unique blend of local delicacies and engaging content has established the show as a milestone in the television industry.
Sunil Agarwal, Managing Director of Vinod Cookware, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing the culinary experience across the region.”
Watch the episode here:
