Vivo, in association with Andaz Delhi by Hyatt, launched 'Switch Off', a slice-of-life social experiment designed to inspire more mindful, phone-free dining. The initiative is anchored by a campaign film, shot together by Vivo and Andaz Delhi, documenting the social experiment as it unfolded in real time. The on-ground activation began on 16th April’ 2026, at Soul Pantry, Andaz Delhi, by Hyatt.
The setting is familiar: friends scrolling mid-conversation, families checking notifications between bites, couples glancing at screens across the table. Real moments are being lost to digital reflex. Then comes a gentle intervention. Placed on every table at Soul Pantry, Andaz Delhi's mindful eatery, is a simple note: "To the ones who chose this table." Guests are invited to set their phones on a wooden box and walk to the live pizza station, where they can craft their own dishes with one rule: leave the phone behind.
There is hesitation at first. But once the devices are set aside, something shifts. Guests knead dough, debate toppings, and laugh over flavour disagreements. Eye contact returns. Conversations stretch longer. Stories grow. The activity, simple on the surface, becomes a container for the kind of shared, uninterrupted time that increasingly feels rare.
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'Switch Off' is not a campaign against technology. Smartphones are woven into daily life, helping us connect, create, and stay informed. This experiment is a quieter message: that some moments deserve our full attention. That a small, conscious pause from screens can create space for more meaningful time together.
Geetaj Channana, Chief Corporate Communications Officer, Vivo India, says, "At Vivo, we believe technology should strengthen real relationships, not replace them. Through Switch Off, we are encouraging people to use technology mindfully, to build deeper connections with the people sitting right in front of them. Partnering with Andaz Delhi, by Hyatt, brings this idea to life at the most natural setting we could imagine: the dining table. It was genuinely heartening to see how setting a phone aside for an hour could lead to warmer, more present interactions."
What strikes guests most is not the revelation itself; many already know about their phone habits. What stands out is the act of doing something about it. The evening feels lighter, more engaging, and intentionally present.
