Western Digital has published a new awareness campaign for its WD Purple smart video HDDs, designed to meet the challenges of 24x7 video surveillance recording. At the heart of this campaign is a collaboration with the TV serial CID’s trio: Shivaji Satam, Dayanand Shetty and Narendra Gupta to raise awareness about buying authentic WD Purple HDDs to help keep data and property safe.
The campaign showcases the trio investigating a case and emphasising how original, authentic WD Purple and WD Purple Pro drives can safeguard crucial footage when it matters most.
Commenting on the collaboration and campaign, and how important it is to buy from authorized resellers, Owais Mohammed, Sales Director India, Middle East, and Africa, Western Digital, said, “Through this collaboration and campaign, our goal is to educate customers about the importance of buying and using purpose-built original storage solutions like WD Purple that are designed specifically for 24/7 reliability and performance essential for security systems. Partnering with the iconic TV trio allows us to convey this message in a way that is both authentic and compelling, making the importance of trusted storage clear and memorable.”
Sandesh Shenoy, Chief Operating Officer, Adsyndicate Services Pvt Ltd, said, “We are proud to bring together WD Purple HDDs with three of India’s most iconic and trusted names—Shivaji Satam, Dayanand Shetty, and Narendra Gupta. Over the past 8 years, our association with Western Digital has been rooted in creativity and trust, and this campaign further strengthens Western Digital’s leadership in delivering reliable HDD surveillance storage to the market.”
Conceptualised and executed by Adsyndicate Services, the campaign blends nostalgia, authority and emotional connection to create a narrative that resonates with both end-users and system integrators.
