JioMart has unveiled its festive campaign JioUtsav. Rooted in the thought Kyonki India Chahe Aur (Because India wants more), the campaign leans into the power of AND, celebrating that with JioMart, customers don’t need to choose between range and value or convenience and value. They can have it all.
The campaign is headlined by MS Dhoni and features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan, in four films.
Together, the four bring alive JioMart’s core festive message: shoppers don’t have to compromise, they can enjoy the widest assortment, the best deals, and quick deliveries all in one place.
The JioUtsav campaign will be released across broadcast, digital platforms, social media, and JioMart’s own app and website. The creative mix includes 30–45 second hero films, 15-second cutdowns for OOH, and short edits for reels and shorts. Each film is designed to entertain viewers while reinforcing JioMart’s festive value promise.
