WebEngage has partnered with Palmonas, a demi-fine jewellery brand, transforming their engagement from simple campaigns into a fully automated, scalable lifecycle marketing engine.
The strategy focuses on three key objectives, i.e., optimising the entire customer journey across website, app, and retail; improving repeat purchases and customer attention; and driving metrics such as Average Order Value (AOV) and Mean Transaction Value (MTV).
Commenting on the partnership, Shreya Trivedi, VP- Customer Success & Business Operations, WebEngage, said, “At WebEngage, we believe that how a customer experiences a brand matters just as much as what they buy. With Palmonas, we’ve brought this thinking into their digital journey, making sure every step feels personal, smooth, and true to the spirit of their jewelry. As we understand customer needs and guide them from discovery to repeat purchases, we’re helping deepen the bond between the brand and the people who love it. Together, we’re setting a new standard for how modern brands build lasting loyalty and drive growth through connection.”
Hritika Navandhar, Marketing and PR Head, Palmonas, added, “At Palmonas, every piece of jewelry tells a story. With WebEngage, we’ve translated this philosophy into our digital engagement strategy, understanding our customers better, delivering meaningful experiences, and ensuring that every interaction from browsing to repeat purchases, embodies the quality, thoughtfulness, and empowering vision that defines our brand.”
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