Wellbeing Nutrition has announced its portfolio expansion with its entry into the kids’ nutrition category through the launch of ‘Wellbeing Kids Superfuel’, a science-backed daily nutrition mix for milk crafted for children aged 7 and above.
Wellbeing Kids Superfuel comes from listening closely to parents who want to give their children the freedom to explore, imagine and be joyfully mischievous while feeling completely confident about what goes into their daily diet. Wellbeing Nutrition believes that mischief has a place in childhood, but it should never find its way into children’s nutrition.
Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, said, “With Wellbeing Kids Superfuel, we are entering an important new category for the brand, backed by the same focus on science, nutrition, and complete wellbeing that has guided us from day one. Parents want products that are transparent in their formulation and grounded in science, so they can make confident choices for their children. This launch is our response to that need. Wellbeing Kids Superfuel was created to keep the nutrition completely free from mischief, so children can keep all the mischief that belongs to their world of curiosity, imagination and play.”
Wellbeing Kids Superfuel will be available in two flavours, Creamy Vanilla and Milky Chocolate, in a 400 gram pack. The product will be priced at Rs 949/- and will be available on the Wellbeing Nutrition website and Amazon.
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