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Whoppl, a leading content-to-commerce company, has launched Whoppl Bharat, a new vertical focused on harnessing the potential of India’s tier 2 and tier 3 markets. With an increasing number of consumers in these regions embracing digital technology, Whoppl Bharat aims to provide tailor-made, data-driven strategies that help brands authentically connect with this fast-growing segment.
This launch comes in response to shifting consumer behaviours, highlighted in a recent Kantar report, which shows a surge in digital payment usage and technology adoption across rural India. Digital payments have risen by 43%, and 60% of rural consumers now use smartphones and social media. These trends underscore the narrowing divide between India and Bharat, with tier 2 and tier 3 markets now driving over 50% of brand growth. Moreover, hyper-local strategies have proven to boost brand loyalty and engagement by up to two times.
“Understanding the pulse of Bharat is no longer optional for brands – it is a necessity,” said Ramya Ramachandran, Founder & CEO of Whoppl. “Gone are the days when a single campaign could cater to a broad audience. With every 500 meters in India bringing a shift in dialect and culture, the need for hyper-local strategies has never been greater. At Whoppl Bharat, we are committed to creating data-driven, impactful campaigns that speak the language of Bharat, delivering authenticity and resonance at every level.”
Whoppl Bharat’s approach focuses on three core areas to ensure success:
Objective Understanding and Deep Dive: The team collaborates with brands to understand their goals, target markets, and specific challenges in each region. This helps them design tailored strategies that resonate with local audiences.
Data-Driven Solutions: By utilising Whoppl’s proprietary influencer discovery tool, Whoppl AI, the team connects brands with the right influencers and creators in tier 2 and tier 3 areas. This tool offers detailed insights into demographics and psychographics, ensuring that campaigns are both authentic and effective.
Hyper-Local Content and Execution: Whoppl Bharat ensures that the messaging stays consistent across regions while catering to local languages and nuances through specialised language moderation manuals.
“As a company, we are bullish about the growth of tier 2 and tier 3 markets,” Ramya Ramachandran emphasised. “The rising adoption of digital payments, smartphones, and social media shows that Bharat is ready, and brands need to be ready too. It’s about time we speak their language. With Whoppl Bharat, we are empowering brands to move beyond one-size-fits-all strategies and create campaigns that are real, hyper-local, and reflective of India’s rich diversity.”
Whoppl Bharat aims to set a new standard for hyper-local marketing, offering brands the tools to reach their target audiences in a meaningful and authentic way. By blending data, technology, and cultural insights, Whoppl Bharat is poised to drive significant growth for brands in tier 2 and tier 3 markets across India.
