Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100% of the shareholding in Philippines-based personal care company S Brands Consumer Care Inc. (S Brands), strengthening its presence in Southeast Asia.
The acquisition marks Wipro Consumer Care International’s 16th global acquisition and its second in the Philippines.
S Brands owns a portfolio of personal care brands including KERATINplus, AlcoPlus, DeoPlus, Empress and Fiona Cologne, which hold positions across categories such as hair treatment, hygiene, deodorants, hair care and fragrances in the Philippines.
Commenting on the acquisition, Kumar Chander, CEO, Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises, said, “This acquisition is an important milestone in our journey to become one of Southeast Asia's leading personal care companies. S Brands brings a portfolio of trusted, category-leading brands that complement our existing presence across the region and strengthens our position in key growth markets. As our 16th strategic acquisition, it reflects our long-term commitment to investing behind strong local brands and makes Philippines our 3rd market outside of India with revenues exceeding INR 1000 crore plus.”
Dick Sy Ong, Founder and President, S Brands, said, “S Brands is growing and we’re ready to reach more people in more markets. Wipro has the track record and global reach to help make that happen. And with their proven R&D and innovation, we can give even more to our consumers. We found in Wipro a partner whose values match ours, a grounded leadership team and a culture of giving back to communities. We believe in the same thing.”
Nagender Arya, President and COO, Wipro Consumer Care International, said, “S Brands brings a portfolio of trusted brands with strong consumer connect and category leadership. Together with Splash, it further strengthens our presence in the Philippines and provides opportunities to accelerate growth, deepen market reach and build scale across our personal care business.”
Anita B. Zutshi, CFO, Wipro Enterprises, added, “S Brands is a strong strategic fit for our portfolio, with leading market positions and attractive growth potential. This acquisition reflects our disciplined approach to capital allocation and our continued focus on investing in businesses that create long-term value and strengthen our presence in high-growth consumer markets.”
Wipro Consumer Care International said the acquisition will further strengthen its personal care portfolio and expand its footprint across Southeast Asia. The company operates in more than 60 markets across Asia, the Middle East and Africa.
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