Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing. He will lead OPA and Opportune, overseeing strategy, operations and growth across the group’s influencer and creator businesses. He will report to Vandana Verma, Co-founder and Managing Partner, Wondrlab Network.
The appointment coincides with Wondrlab taking its ‘Power of Total Influence’ approach to market, positioning influencer marketing as a connected system across the consumer journey. The approach focuses on discovery and awareness at the top of the funnel, consideration through micro and nano creators, and conversion through paid creator campaigns.
OPA and Opportune will operate as integrated platforms, combining influencer marketing, technology, data and creative development to support brand objectives across awareness, advocacy and action.
Shidush Contractor joins Wondrlab from Qoruz, where he served as Business Head – Middle East & North Africa, leading regional expansion and working with brands and agencies on influencer intelligence and measurement. He previously held the role of Chief of Staff to the Group CEO at Collective Artists Network. More recently, he has worked independently with brands and platforms in the creator and influencer sector.
In his new role, he will focus on integrating capabilities across OPA and Opportune, strengthening operating frameworks, and improving measurement and accountability.
Commenting on the appointment, Vandana Verma, Co-founder and Managing Partner, Wondrlab Network, said, “Brands today don’t need more influencer campaigns, they need influence that works across the funnel and compounds over time. Total Influence brings together storytelling, credibility, and performance into one operating system. Shidush’s experience across talent, technology, and execution makes him ideally placed to scale OPA and Opportune into platforms that deliver sustained, long-term value for brands.”
Speaking on his appointment, Shidush Contractor said, “Influence has evolved into a serious business lever. What excites me about OPA and Opportune is the opportunity to build influence as a connected system—from discovery to conversion—using creators, data, and ideas in a coordinated way. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”
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