Audi India has appointed Wondrlab as its brand communication partner following a multi-agency pitch involving several networks.
Under the mandate, Wondrlab will lead Audi India’s brand communication through a platform-first approach, aimed at building a connected brand ecosystem across consumer touchpoints. The partnership will focus on integrated brand experiences across digital, social, content, media and emerging platforms.
Wondrlab will develop integrated solutions aligned with Audi’s global brand philosophy while adapting it for the Indian market.
Commenting on the development, Rakesh Hinduja, Co-Founder and Managing Partner at Wondrlab, said, “Audi is one of the most iconic luxury brands in the world, with a clear point of view on design, innovation and progress. Winning this mandate validates our platform-first thinking and our belief that brands today are built through connected ecosystems, not isolated campaigns. We’re excited to partner with Audi India to create work built for long-term brand impact.”
Gaurav Sinha, Head of Marketing and PR at Audi India, added, “Audi India’s decision to partner with Wondrlab aligns with our focus on innovation, craftsmanship and progressive thinking. Wondrlab’s integrated capabilities across creative, digital, media, content and technology will help us build cohesive brand experiences across touchpoints.”
