Saatchi & Saatchi India has created Audi’s festive campaign “Journeys of Imagination”. Celebrating how innovation and creativity drive progress, on the road and beyond, the campaign is led by a brand film featuring the Audi Q3 Sportback while also showcasing Audi’s Q models, including Audi Q5 and Audi Q7.
The film brings this festive energy to life through the lens of AI artist Omkar Korade and photographer Hashim Badani, who take the Audi Q3 Sportback on a journey across vibrant urban landscapes. As they move through bustling streets and illuminated neighbourhoods, the visuals capture the excitement, colour, and rhythm of the season.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “Audi has always championed innovation. And every new idea starts with a leap of imagination. So, for this year’s festive campaign, we collaborated with new-age creators Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. You will soon see their amazing AI art lighting up digital screens across the city.”
Gaurav Sinha, Head of Marketing and PR, Audi India, added, “Festivals in India are full of imagination and emotion, and we wanted this campaign to reflect that spirit in a way that feels fresh and modern. ‘Celebrating Journeys of Imagination’ is our tribute to how creativity, culture, and innovation come together during this time of the year. For Audi, our philosophy of ‘Progress through Technology’ became the inspiration behind reimagining India’s festive spirit through the lens of modern innovation and creativity.”
Atin Wahal, Executive Director, Saatchi & Saatchi India, further added, “Our partnership with Audi is built on a shared vision of innovation and progress. It is focused on helping the brand connect meaningfully with audiences and drive creativity in the automotive space. Together, we are crafting experiences and strategies that strengthen Audi’s long-term impact, relevance, and resonance in an ever-evolving market. This campaign is another step in that direction.”
