WPP has announced a significant scaling of its Global Delivery Centre (GDC) in India, with plans to establish it as a global hub for innovation and expertise. The move follows the company’s latest investment in India, which includes the opening of a new campus in Chennai, marking WPP’s third campus in the country after Mumbai and Gurugram.
India, being one of WPP’s fastest-growing markets, is set to host the GDC, taking advantage of the strong foundation of talent, technological expertise, and creativity already in place. The centre will operate at the heart of WPP’s business transformation strategy, providing access to cutting-edge capabilities in areas like generative AI, cloud modernization, hyper-personalisation, XR experiences, and composable commerce.
Prashant Mehta has been appointed Managing Director of the GDC and will spearhead its expansion. With over 10,000 people currently employed globally by the GDC, this growth will enhance WPP’s ability to deliver high-quality services across areas such as media, content, customer experience, and technology.
Prashant joins from Accenture, where he led global assets at Accenture Song, driving generative AI adoption. He has also held leadership roles at Dentsu and Publicis Sapient.
Mark Read, CEO of WPP, said: “Our Global Delivery Centre enables agency teams and their clients to tap into specialist expertise and new capabilities. It is underpinned by WPP Open, our AI-driven operating system for marketing transformation, fuelling growth and connecting the dots across our business. I welcome Prashant to WPP and look forward to working with him to develop our offering.”
CVL Srinivas, WPP’s Country Manager for India, said: “As we look to drive further growth and transformation in and from India, we are excited to welcome Prashant Mehta onboard. The expertise of our team in India makes it the prime location to power our clients’ needs with a scaled world-class GDC.”
Prashant Mehta said: “It is an honour to be leading the WPP GDC, which has been built to evolve with the changing demands of our clients while delivering the highest standards of excellence. I look forward to working with our integrated teams as we harness AI and creativity to transform how we deliver growth for our clients.”
