WPP Media has been appointed to manage the integrated media mandate for five brands within Leeford Healthcare Limited’s consumer portfolio. The scope of the mandate includes planning and buying across above-the-line (ATL) platforms, as well as digital channels covering e-commerce, q-commerce, performance marketing, and search engine optimisation (SEO).
Leeford Healthcare operates in the pharmaceutical and healthcare sector, with a focus on general medicine and growing interests in personal care and orthopaedics. The new partnership is aimed at enhancing brand presence, streamlining consumer journeys, and supporting business development across its key markets in India.
WPP Media will oversee media planning and buying across multiple platforms, using data-driven strategies to support Leeford’s business objectives. Leeford is currently the second-largest company in India’s general medicine category and is expanding its reach in adjacent consumer segments.
Commenting on the appointment, Navin Khemka, President – Client Solutions, WPP Media, South Asia said, "Leeford Healthcare’s journey is deeply rooted in trusted healthcare while rapidly scaling into emerging categories like personal care and orthopedics. This mandate is more than just a media partnership; it is about shaping how a brand of scale and ambition connects with millions of consumers in an increasingly digital-first world. By bringing together data intelligence, commerce expertise, and creative storytelling, we will help build seamless consumer experiences across platforms and geographies. This win reaffirms our belief that the future of growth lies at the intersection of precision, performance, and purpose."
Amit Gupta, Founder & Managing Director, Leeford said, “Our focus has always been on delivering trusted healthcare while transforming Leeford into a fast expanding consumer powerhouse, one that blends healthcare credibility with lifestyle relevance. To scale this vision, we needed a partner who could combine strategic clarity with strong execution across our five strategic brands. WPP Media is best equipped to help strengthen our brands, enhance consumer engagement, and fuel the next chapter of our growth story across India.”
Leeford Healthcare was established with the aim of improving access to healthcare and has grown to become a major player in the general medicine segment. The collaboration with WPP Media is expected to support its efforts to connect with a broader consumer base and expand its footprint in the healthcare and wellness market.
