Jaguar Land Rover (JLR) has appointed WPP Media as its new global integrated media agency partner following a nearly nine-month-long review process, according to industry executives familiar with the development.
Hearts & Science, part of the Omnicom Group network, previously handled the British luxury carmaker’s media business. Omnicom India did not respond to requests for comment.
JLR reportedly spent an estimated $475 million on measured media in 2025, with the India business alone valued at around ₹400 crore. The review process is understood to have evaluated agencies on integrated planning capabilities, luxury brand positioning, data-led audience targeting and cross-platform media execution.
The account move comes as JLR sharpens its premium positioning in India. This market has become increasingly important for the company amid rising demand for luxury vehicles across metropolitan and emerging affluent centres.
When reached out for comments, a JLR spokesperson said, “JLR is pleased to confirm that it has now successfully completed its period of exclusivity with WPP. As such, WPP is now JLR's preferred agency for the delivery of JLR's creative advertising and media services subject to the successful completion of all contractual requirements.
“JLR would like to place on record its thanks to both Omnicom and Accenture Song for their years of service and for their professionalism and collaboration during the tender and exclusivity period,” the spokesperson added.
Jaguar Land Rover, which owns the Jaguar and Land Rover marques, became a wholly owned subsidiary of Tata Motors in 2008 and formally entered the Indian market in 2009.
