Madison Media, a unit of Madison World, has reportedly crossed ₹500 crore in new business between Oct 2025-March 2026, further reinforcing its position as one of India’s leading independent media agencies.
According to industry sources, the agency has added a diverse mix of clients including Tata Consumer Products Limited, Zurich Kotak General Insurance, Blackberrys, Joy Digital, Omega Watches, Gully Gang Entertainment, Belgian Waffle, Wipro, Me and Moms, Sintex, Beco, TVS Emerald, IPL Fan Park, Sharekhan, Junglee Games, BCCI and Pexpo, among others. These additions cut across sectors such as FMCG, BFSI, automotive, retail, luxury, and real estate, highlighting Madison’s strong cross-sector capabilities and integrated media expertise.
Building on this momentum, Madison continues to invest in future-ready capabilities through proprietary platforms such as MbrAIn and its Growth Planning System (GPS) further strengthening its strategic planning depth and decision-making precision.
MbrAIn, Madison’s AI-powered media planning engine, is designed to help brands diagnose growth opportunities, sharpen planning decisions and deliver accountable full-funnel strategies across the 4Cs - Consumer, Content, Channel and Commerce. Powering this is Madison’s GPS, a proprietary framework built for India’s complex and diverse market landscape. GPS decodes growth by mapping brand development stages across states, category dynamics and cultural contexts, while identifying right-to-win spaces and designing end-to-end strategies spanning audiences, channel mix, content journeys, investment priorities and measurement frameworks. Together, these systems are enabling Madison to further enhance the rigour, speed and effectiveness of its planning, complementing its deep market understanding and long-standing client partnerships.
Madison Media has been ranked the World’s 3rd Largest Independent Media Agency by RECMA. Last year, at the e4m Prime Time Awards 2025, Madison Media was awarded Media Agency of the Year for the sixth time and was also honoured with the Outdoor Media Agency of the Year title at the e4m NEON OOH Awards 2025 for the third time. The agency has won over 300 awards in the past two years.
Madison Media handles media planning and buying for blue-chip clients such as Asian Paints, Titan, TVS, Pidilite, Jyothy Labs, CEAT, Blue Star, Cipla Health, Samsonite, Licious, Raymonds, Navi Technologies, Axis Max Life, Big Basket, Tanishq, Stanley Black & Decker, Eureka Forbes, Parle Agro, Bajaj Electricals, Tata Motors, Swiggy, Shaadi.com, Kotak Mahindra, Lodha, Aditya Birla Capital and several others.
