Atul Hegde-owned YAAP Digital Ltd has acquired a 60.20% stake in Gozoop Online Private Limited—originally founded by Rohan Bhansali and Ahmed Aftab Naqvi, marking one of the largest deals in India’s independent digital agency space.
The acquisition, completed on 30 March, involves the purchase of 480 equity shares under a Share Purchase Cum Shareholders’ Agreement (SPSHA), making Gozoop a subsidiary of YAAP Digital. The deal is pegged at over ₹125 crore.
The total transaction value stands at ₹56.62 crore, including ₹36.96 crore in cash already paid, ₹7.66 crore through a share swap currently under process, and ₹12 crore towards excess net working capital, payable by July 2026.
The acquisition will be executed in three tranches over three years, with YAAP Digital aiming to acquire 100% ownership of Gozoop by the end of the final tranche. The share swap component remains subject to shareholder approval.
The move underscores ongoing consolidation in the independent digital agency ecosystem, as firms scale capabilities and expand market share through strategic acquisitions.
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