YAAP (Yaap Digital) and Gozoop Group have announced a strategic merger, with the deal valued at over ₹100 crore. The transaction will involve a combination of equity and cash and remains subject to standard closing conditions, due diligence, and regulatory approvals.
Following completion, the merged entity will be led by YAAP. The two companies will bring together their respective services in performance media, customer experience (CX), creative, influencer and creator marketing, analytics, and technology-enabled offerings. The aim is to provide brands with end-to-end services across paid, owned, and earned media.
Atul Hegde, Founder, YAAP, said: “At YAAP, our mission has always been to build a future-ready, independent network from India that blends creativity, technology, and culture at scale. With Gozoop, we are taking a decisive step toward that global ambition. This partnership strengthens our ability to serve brands with world-class solutions while staying true to our Indian roots. Together, we aim to create a network that is not only homegrown but also globally competitive - one that sets new benchmarks for the industry.”
Rohan Bhansali & Ahmed Aftab Naqvi, Co-founders, Gozoop Group, commented: “We envision this to be more than a coming together of two companies. It’s about strengthening India’s independent narrative in the global marketing and communications landscape. With YAAP and Gozoop combined forces, we are excited to build a future where creativity, technology, and independence define the next chapter of Indian advertising.”
Details on leadership structure, governance frameworks, and integration plans will be shared as the transaction progresses.
