YAAP, a digital content, marketing, and technology company, has appointed Priyanka Magan as Head – Gurugram. The move is part of YAAP’s ongoing expansion, which includes new office launches, senior leadership hires, and developments in technology and client acquisition.
The appointment follows the company’s recent expansion into Bangalore, with further offices planned across India and internationally. YAAP is also in the process of strengthening its leadership structure to support operational development and client delivery.
Priyanka Magan has more than 17 years of experience, having worked with Dentsu Creative, Rediffusion, FCB, and Intertwined. She has led work for brands including Google, Uber, BMW, Royal Enfield, Adidas, ICICI, Dabur, and Uniqlo, and has run her own agency. At YAAP, she will oversee operations in Gurugram, focusing on creative development, talent management, and the use of technology in marketing.
"I'm thrilled to join YAAP at such a transformative juncture. The company’s vision of blending data, technology, and creativity is exactly what modern marketers need. As Head – Gurugram, my goal is to build a culture of innovation and collaboration, while contributing to YAAP’s larger growth journey," said Priyanka Magan.
Manan Kapur, Senior Partner at YAAP, said, "Priyanka’s appointment is an important piece of our broader expansion puzzle. We are in the midst of ambitious growth, opening new offices, bringing in senior leaders across regions, launching technology and innovation initiatives, and partnering with new clients. Priyanka’s experience and leadership will be instrumental in accelerating this trajectory and helping us further embody our philosophy of “built for now.”
YAAP is continuing its expansion through a combination of new office openings, leadership additions, and technology initiatives. These efforts are aimed at developing its integrated marketing and technology offering and supporting growth across sectors.
With Priyanka Magan leading the Gurugram office, YAAP aims to enhance its regional operations and further its focus on combining creativity with technology in brand campaigns.
