YesMadam, an at-home salon platform in India, has launched a campaign featuring Ekta Kapoor to promote its Korean beauty service range.
The campaign video shows Kapoor in conversation with YesMadam’s Co-Founder, Akanksha Vishnoi, who introduces the concept of a Korean beauty-themed campaign. Kapoor responds by incorporating elements of her television work, presenting the services through a narrative approach.
The video highlights YesMadam’s Korean-inspired beauty offerings while presenting Kapoor in a different role. It has gained traction online, with various social media reactions including memes, tweets and short videos referencing Kapoor’s participation.
Speaking about the collaboration, Akanksha Vishnoi, Co-Founder of YesMadam, said: “With this campaign, we wanted to merge the cultural wave of Korean beauty with Ekta Kapoor’s iconic identity as the queen of drama. Ekta was the perfect partner to bring humour and relatability to the idea, and the response has been overwhelming.”
The campaign was conceptualised and executed by The Ridikulus. It builds on YesMadam’s previous introduction of Korean-themed services, which include Korean Glow Facial, Korean Manicure-Pedicure, Korean Waxing, and Korean Body Polishing. These services are aimed at customers looking for Korean beauty treatments in a home setting.
