Zee Entertainment Enterprises Ltd. has appointed Ashish Mishra as Chief Marketing Officer, as the company looks to strengthen its marketing leadership and deepen consumer engagement across its businesses.
Based in Mumbai, Mishra will report to Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd. He will lead the marketing and brand agenda across the network, with a focus on consumer propositions, marketing campaigns and network-level strategic initiatives.
Mishra brings more than two decades of experience across brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership across multiple industries and markets.
He joins Z from ACKO, where he served as Chief Marketing Officer and led the company's marketing function, brand-building initiatives, customer acquisition and growth strategy. During his tenure, ACKO's marketing work received recognition at industry platforms including Cannes Lions and the Effies.
Before ACKO, Mishra spent nearly 14 years with HSBC, holding leadership roles across India, Dubai and London. His responsibilities included product marketing and regional marketing across markets including the UAE, Oman, Egypt, Bahrain and Qatar, covering brand, cards, retail banking, wealth and customer growth.
Mishra's appointment comes as the media and entertainment landscape continues to evolve across platforms and consumer touchpoints, with Z focusing on using consumer insights, creativity and technology to strengthen its brand and content propositions.
Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd., said, “Our continued focus is to build a strong and future ready organization that remains deeply connected with its consumers and is well positioned to capitalize on emerging opportunities across the entertainment landscape. Marketing plays a pivotal role in shaping this connection and creating sustained value for the business. I am glad to welcome Ashish on board as we further strengthen our capabilities in this area. His extensive experience in building consumer centric brands, coupled with his strategic and creative approach, will be valuable in sharpening our marketing interventions and strengthening the overall brand proposition of ‘Z’.”
Ashish Mishra, Chief Marketing Officer, Zee Entertainment Enterprises Ltd., said, “I have long admired ‘Z’, a homegrown media brand that has been part of India's cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer wants, across languages and markets. That's a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’.”
As part of the leadership change, Kartik Mahadev, who has contributed to Z's marketing function, will move to a new role within the organisation. Details of the new role are yet to be announced.
