Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its digital leadership team with the appointment of Krishnendu Chakraborty as Business Head – APAC, Zee 5. In this role, Krishnendu will report into Siju Prabhakaran, Chief Business Officer – Zee 5 Global. Driving the digital platform’s strategic ambitions in the APAC market, Krishnendu will maintain a sharp focus on accelerating Zee 5’s international growth and further strengthen its leadership position. He will also be responsible for expanding market presence, driving subscriber and revenue growth, forging strategic partnerships and deepening consumer engagement.
Welcoming Krishnendu to the team, Siju Prabhakaran, Chief Business Officer – Zee 5 Global said, “As we continue to strengthen Zee 5's positioning as a leading global entertainment destination, attracting high-calibre talent remains central to our growth strategy. APAC remains one of the most dynamic and high-potential markets for Zee 5, and Krishnendu's proven track record in driving strategic partnerships and enhancing consumer engagement will play a pivotal role in accelerating our strategic ambitions in the region. I look forward to working closely with Krishnendu, as we continue to scale our global presence and deliver compelling entertainment experiences to consumers."
Krishnendu comes with over 21 years of diverse leadership experience spanning traditional and digital media, D2C businesses, sports and consumer technology. Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India. With a clear focus on expanding reach and building sustainable long-term growth, the Company’s digital business remains well-positioned to capitalize on the emerging opportunities in the evolving digital entertainment landscape. The steps being undertaken to further strengthen the digital leadership team in India and globally, will enable the Company to build a profitable and scalable digital business, while further enhancing its competitive positioning in the global entertainment landscape.
