Zee Entertainment Enterprises (ZEEL) has unveiled its latest high-visibility advertising innovation – Zee Spotlight under the ‘Z’ RISE Initiative. Zee Spotlight offers advertisers a clutter-breaking mix of premium brand touchpoints across both General Entertainment Channels (GECs) and Movie channels.
As part of this new offering, Zee Spotlight brings together a combination of Stings, Branded Windows, In-show Funnel Placements, QR-code Astons, and Tags on GECs, along with Branded Carousels, L-bands, Astons, Stings, and Tags on Movie channels. Each of these elements puts a spotlight on every stage of the AIDA Model (Awareness, Interest, Desire, Action). This holistic suite which will also activate multiple impact elements on OTT platform ZEE5, will enable brands to maximise impact, strengthen recall, and seamlessly integrate into viewers’ content journey through an omnichannel approach.
Hyundai Motor India has come onboard as the exclusive inaugural partner for Zee Spotlight. With this association, Hyundai will leverage the network’s reach and visibility to further connect with millions of consumers across the country.
Speaking on this initiative, Laxmi Shetty, Head - Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises, said, “With Zee Spotlight, we are reimagining how brands engage with audiences in a highly fragmented media ecosystem through an omnichannel approach. This offering provides advertisers with high-frequency, high-visibility brand presence across our most watched entertainment destinations. We are delighted to have Hyundai, a brand that resonates strongly with innovation and excellence, as our very first partner for this journey.”
Virat Khullar, AVP and Vertical Head - Marketing, Hyundai Motor India, added, “At Hyundai, we are constantly seeking innovative avenues to connect with our customers. Zee Spotlight initiative is a cutting-edge platform that redefines brand story telling through an omni-channel lens. The partnership will allow Hyundai to seamlessly integrate with Zee Entertainment’s diverse ecosystem across general entertainment channels (GECs) and movie channels, offering an unique opportunity to engage with viewers in a more dynamic and immersive way. As a brand driven by innovation, we see this partnership as a powerful step forward in building deeper connections with consumers across India’s vibrant landscape.”
