Tags Story

More From Impact
Snehita Chakravorty joins KFC India (Yum! Brands) as Marketing Manager – Dine-in Business
BY TEAM IMPACT
IMPACT Stories
Boss Level Marketing: How Gaming Brands Are Playing by New Rules
BY Ruchika Jha
CMO Interview
The Rebel Recipe
BY Antora Chakraborty
Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia
Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR
IMPACT Stories
Reel Talk: Episodic Storytelling gets an Instagram Uplift
BY Antora Chakraborty
More From Impact
Zouk’s Diwali Campaign Uses Humour to Highlight Gifting with Purpose
BY TEAM IMPACT
More From Impact
District by Zomato drops film ahead of Lionel Messi’s India GOAT Tour
BY TEAM IMPACT
More From Impact
Zepto Launches Mithai Wars 2025 in Partnership with Haldiram’s
BY TEAM IMPACT
More From Impact
Policybazaar releases brand film on real-life impact of health insurance
BY TEAM IMPACT
More From Impact
LAL Reimagines Diwali as a Festival of Shared Sweetness and Subtle Gestures
BY TEAM IMPACT
More From Impact
Platinum Guild India offers Dhoni fans a face-to-face encounter in new campaign
BY TEAM IMPACT
More From Impact
PHD India Selected to Lead the Integrated Media Mandate for Watertec
BY TEAM IMPACT
More From Impact
FCB India Appoints Hari Krishnan as Chief Growth Officer
BY TEAM IMPACT
IMPACT Stories
Meta’s Paid-Feed Test: What If India Starts Paying to Skip Ads?
BY Ruchika Jha
More From Impact
CottonKing Enters Premium Menswear with New Campaign by ADbhoot
BY TEAM IMPACT
More From Impact
Monks Appoints Sonali Khanna as India Head – Business & Integration
BY TEAM IMPACT
More From Impact
Accelerating D2C Growth With Video Advertising
BY admin
CMO Interview
Cleartrip’s Festive Lift-off
BY Yash Bhatia
Spotlight
‘Clients choose people over logos, ideas over infrastructure’
BY Yash Bhatia

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why did HDFC Life adopt Mahalaxmi Metro Station?