As India braces for a scorching summer, Zepto and Fast&Up have come together to support the frontline workers who drive the quick-commerce model—Zepto’s delivery partners, packers, pickers, and store staff. Through this unique initiative, Fast&Up will distribute lakhs of hydration supplement packets across Zepto stores in over 80 cities, benefitting more than 1,00,000 frontline workers who navigate the heat to deliver essentials within minutes.
With rising temperatures forecasted across the country, staying hydrated and maintaining overall well-being become critical concerns. On average, a Zepto delivery partner spends 5-7 minutes per run, traversing short, pre-mapped residential routes to fulfill their 10-minute delivery promise. Although Zepto stores provide dedicated rest areas equipped with drinking water, refreshments, and clean washrooms, the nature of their work means frequent outdoor exposure, making hydration a vital part of their routine. This collaboration marks a pioneering effort where brands listed on Zepto’s platform directly contribute to the well-being of delivery and store personnel, with Fast&Up leading the charge.
“At Zepto, our people are at the core of everything we do. Our delivery partners and store teams ensure our promise of speed, and it’s our responsibility to ensure their well-being,” said Vikas Sharma, Chief Operating Officer, Zepto. “The summer months can be tough, and this partnership with Fast&Up is our way of ensuring hydration support at scale.”
As part of this drive, select Zepto delivery partners had the chance to meet Bollywood star, investor, and Fast&Up Brand Ambassador Varun Dhawan, who joined the distribution efforts in Mumbai. Dhawan interacted with riders and acknowledged their unwavering dedication to the quick-commerce sector.
Varun Khanna, CEO of Fast&Up, added, “We are proud to team up with Zepto to hydrate its delivery personnel who are the frontline workers of this fast-paced industry. The collaboration aligns perfectly with our mission of Hydrating Heroes where we empower everyday heroes who make life better for millions of Indians. Our belief is that Fast&Up Reload is not only for athletes but for every Indian. Every good action needs good energy.”
Fast&Up Reload is an ideal product for this distribution drive due to its high-quality, fast-absorbing electrolytes, vitamins, and minerals. It offers a quick and effective solution to replenish hydration and boost energy, helping to prevent dehydration, fatigue, and the energy drain common during the summer heat. The Fast&Up and Zepto partnership sets a new benchmark for brands aiming to make a tangible impact beyond mere transactions—demonstrating genuine care and support for those who ensure India’s fastest deliveries.
