What began as a social media joke has evolved into a significant shift in how India’s leading quick commerce platform, Zepto, approaches online search. It all started when users noticed amusing search results—typing “Prashant” returned croissants, while “appraisal” led to peanuts. These viral moments sparked a fresh direction for Zepto, one where searches aren’t just matched with products, but with feelings.
This transition from humour to meaningful insights came when users searched “Monday blues” and were met with thoughtful comfort kits—coffee, chocolate, skincare and energy drinks. That success laid the groundwork for a more personalised innovation: the PMS Search Experience.
Now live on Zepto, the PMS Search Experience is a curated landing page designed to cater to the varied emotional and physical needs of people experiencing premenstrual syndrome. Entirely developed by the women of Zepto—the same minds behind the popular Period Box—the page categorises products by mood: Crampy, Ragey, Lazy, Irritated, Sad, and Hangry.
Under each mood, users find tailored offerings: pain relief balm and herbal teas in Crampy, plush toys and boxing kits in Ragey, aromatherapy oils and earphones in Irritated, and indulgent snacks in Hangry. The intention is not merely to sell, but to create an empathetic and comforting experience.
“When someone searches for ‘PMS’ on Zepto, they don’t just get products. They get an experience—a soft landing for hard days,” said Chandan Mendiratta, Chief Brand and Cultural Officer at Zepto.
He added, “We heard you. ‘PMS’ is now a search term on Zepto. This wasn’t just about adding period care SKUs—we built what we’re calling an emotion page. Something that mirrors the mental and physical state of our users, especially during tough days. We hope it brings comfort, even if you don’t buy anything. And I want to be clear: I won’t—and shouldn’t—take credit for this. This was built entirely by the women of Zepto. They get you.”
With this move, Zepto continues to transform its platform into more than just a commerce tool—it’s becoming a place that recognises and responds to real-life emotions, from memes to moods and beyond.
