IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
Claiming the 33rd spot is Zepto’s Father’s Day ‘Just Say It.’ Another ad by Zepto that was created in-house draws attention to another untouched topic, the under appreciated love of a father. Zepto breaks all gender barriers and urges men to Just Say It and express love to their fathers.
For striking the right chords and moving us to tears, Zepto's Just Say It has reserved its place on IMPACT's Hall of Fame.
