Zohair Shaikh has been appointed Head of Marketing at JioBLAST, the joint venture that brings together Jio’s digital ecosystem and esports company BLAST.
Shaikh announced his new role through a LinkedIn post, describing the move as an opportunity to contribute to a rapidly evolving industry. “I’m happy to share that I’m starting a new position as Head of Marketing at JioBLAST,” he wrote, adding that gaming and esports are creating new opportunities for talent, creators and businesses in India.
Before joining JioBLAST, Shaikh served as GTM Strategy & Product Monetisation lead at BigBang.Social, where he worked on growth and monetisation initiatives.
His appointment comes as JioBLAST continues to strengthen its presence in India’s expanding gaming and esports ecosystem.
