Menka Asrani has joined Amazon as Lead – Studio, where she will oversee branded content initiatives for the OTT platform within the Amazon Ads ecosystem. She announced the move through a LinkedIn update.
Prior to joining Amazon, Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network, where she worked on brand-led content and influencer-driven storytelling formats.
In her new role, Asrani will focus on building content solutions that strengthen connections between brands and audiences, while contributing to the evolving landscape of premium digital entertainment.
With more than 14 years of experience across print, television and digital/OTT platforms, Asrani has worked with leading media organisations including JioCinema, ZEE5, The Walt Disney Company, Culture Machine Media, Bloomberg TV India and DB Corp Ltd.
Throughout her career, she has specialised in building branded content, intellectual property and brand solutions, while also developing sales strategies, scaling businesses and establishing operational processes.
