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Zomato has launched a touching Onam campaign that highlights the joy of family reunions during the festival. The film, titled ‘Onam Calling’, follows a young professional who, missing the festive spirit and her family, travels through Kerala to capture the festival's regional charm. Along the way, she encounters vibrant local characters who join her journey back home.
Upon reaching her family home, the influx of guests prompts concern about preparing a traditional Onam feast. Zomato’s food delivery service comes to the rescue, ensuring a seamless and delightful feast for everyone.
The campaign, which incorporates regional storytelling, showcases Kerala’s rich cultural heritage and traditions while integrating Zomato's convenience and problem-solving capabilities. The use of authentic local characters, settings, and cuisine, complemented by an original Malayalam soundtrack, enhances the emotional connection with the audience.
This 360-degree campaign will be featured across multiple platforms including film, out-of-home (OOH) advertising, mall branding, branded bags, and metro wraps.
