Zuno General Insurance has rolled out a festive campaign titled ‘Circles Are for Garba, Not Insurance’. The initiative, as per the brand, aims to highlight its promise of making insurance easy, friendly, and transparent by cutting out loops of OTPs, paperwork, and formalities.
The campaign draws inspiration from the cultural vibrance of Garba, using the dance circles as a metaphor to underline Zuno’s positioning of keeping the insurance journey straightforward and stress-free. The rollout is currently live across digital and radio platforms.
“Navratri is a festival of joy, energy, and togetherness — values that resonate deeply with Zuno. We believe insurance should be easy, friendly, and transparent, and we live by our promise of making every interaction Easy, Breezy, Surely. This initiative lets us bring that ethos alive while blending it with the cultural vibrance of Navratri, creating meaningful connections with our audiences across cities,” said Ketan Mankikar, Vice President and Head, Marketing and PR, Zuno General Insurance.
The campaign, developed with BC Web Wise, continues Zuno’s effort to position itself as a customer-first digital insurer. “Insurance shouldn’t feel like going in circles. By playing off the joyous circles of Garba, we found a cultural moment that’s festive and instantly relatable,” said Sonali Banerji, Creative Director, BC Web Wise.
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