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Britannia Milk Bikis turns a Tamil Nadu biscuit ritual into a celebration of local love
BY TEAM IMPACT

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Britannia appoints Rejin Surendran as Chief Digital and Information Officer
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Cover Story
FMCG Brakes Before Accelerating?
BY Antora Chakraborty

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Can Crunch and Melt Coexist in One Bite? Britannia 50-50 Says Yes
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Britannia names Siddharth Parakh as Head of Strategy & Business Development
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CMO Interview
Best Foot Forward
BY Antora Chakraborty

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Britannia Little Hearts Invites Consumers to Share the OG Heart
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Cover Story
Star Power or Scroll Power
BY Antora Chakraborty

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Rajashree Goswami joins Britannia Industries as Sales Head for North East region
BY TEAM IMPACT

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When The Internet Writes The Brief
BY Raaina Jain

IMPACT Stories
‘Kids learn through interactive means’: Archana Balaraman
BY Raaina Jain

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Jeff Thomas Exits McCann Worldgroup India
BY TEAM IMPACT

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Britannia Milk Bikis’ new campaign brings alive Thirukkural wisdom through biscuits
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IMPACT Stories
The Cultural Catch-Up
BY Antora Chakraborty

IMPACT Stories
Roots to Legacy: How Britannia Became India’s Favourite Tea-Time Memory
BY Debolina Datta

Interview
‘Media strategy acts as the connective tissue holding all consumer exposure together’
BY Antora Chakraborty

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Britannia appoints Chitwan Singh as Chief Business Officer – International Business
BY TEAM IMPACT

Cover Story
Media Magicians
BY Antora Chakraborty

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Britannia Tiger Krunch launches ‘Tiger Hero Hunt’ campaign to spread awareness on bullying
BY TEAM IMPACT

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Britannia Extends Jim Jam–Marvel Play with OOH and On-Ground Activations
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