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Cover Story
Cheers with Checks
BY Debolina Datta

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Aditya Birla’s Indriya launches ‘Festival of Love’ campaign
BY TEAM IMPACT

IMPACT Stories
Breaking the Billboard: Is 3D OOH Worth the Spend?
BY Isha Khatu

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Indriya names Krithi Shetty brand ambassador for Southern markets, unveils new campaign
BY TEAM IMPACT

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Aditya Birla Jewellery’s Indriya launches ‘Sparkle Like No Other’ campaign
BY TEAM IMPACT

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Indriya launches Madhuragini bridal collection inspired by Madhubani art
BY TEAM IMPACT

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Aditya Birla Jewellery’s Indriya launches its Akshaya Tritiya Campaign
BY TEAM IMPACT

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Indriya presents ‘Orizon’ with Amit Aggarwal at Lakmē Fashion Week X FDCI
BY TEAM IMPACT

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Indriya Launches New Bridal Campaign Highlighting Personal Bridal Journeys
BY TEAM IMPACT

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Aditya Birla’s Indriya launches ‘Alka’ collection with Aditi & Siddharth in festive film
BY TEAM IMPACT

Spotlight
Jewels in the Sky
BY Pritha Pahari

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Oindrila Roy Resigns as Managing Director of Publicis Worldwide
BY TEAM IMPACT

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WPP Media showcases Indriya’s 'Aasmaniyat' Collection Through A Cinematic Innovation
BY TEAM IMPACT

Cover Story
PRINT TAKES FLIGHT AGAIN
BY Anjana Naskar

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Indriya's first-ever Bridal Collection Campaign features Aditi Rao Hydari & Shaheer Sheikh
BY TEAM IMPACT

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Making a difference in 2025
BY Oindrila Roy

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?


‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’


Scale Meets Speed


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