E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2023
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Talking Point

HT MEDIA BRINGS TOGETHER 12 OTT PLATFORMS

In an attempt to revolutionize the OTT game in India, HT Media has created the OTT Play Premium service with hopes of becoming the one-stop destination for entertainment.

BY Javed Farooqui
15th June 2022
HT MEDIA BRINGS TOGETHER 12 OTT PLATFORMS

HT Media has launched the ambitious OTT Play Premium service which aggregates multiple over the top (OTT) platforms under one roof with a single billing. The service has five subscription plans priced between Rs 999 per year and Rs 1999 per year.
OTT Play Premium has signed content partnerships with 12 OTT platforms, Sony LIV, ZEE5, Lionsgate Play, ShemarooMe, Sun NXT, FUSE+, Tastemade+, Curiosity Stream, Hallmark Movies Now, DUST, DocuBay, and ShortsTV.
HT Labs CEO & Co-Founder Avinash Mudaliar said that the target is to garner 1.5 million paid subscribers by the end of 2022 and then scale it up to 5 million subscribers by 2023. “We want to do at least 1.5 million towards the end of the year and ramp it up to 4-5 million next year,” he told IMPACT
OTT Play, which began as a personalised recommendation engine for movies and shows from 55+ OTT platforms, has 5 million unique visitors. “We are hoping that a part of this base will convert to paying subscribers. OTT Play Premium is a personalised recommendation engine,” he said.
The company will look at acquiring new users through marketing, affiliate, and partnerships. “We will explore every digital aspect to acquire new users. We will keep an eye on the cost per acquisition since we are an extremely numbers focussed organisation. We will also launch a brand-building exercise and that will also translate to conversations.”

As far as subscriber acquisition goes, OTT Play Premium will focus on Metro + Urban audiences. “We want to focus on regional content that’s a very key lever because India is a region-oriented market, but we don’t want to let go of prime paying subscribers,” he noted.
He also hopes to double the count of content partners on the platform going forward. “We want 12 OTT apps to become 25, which will include regional as well as international platforms. We are in talks with Disney+ Hotstar, Netflix, and Amazon Prime Video also,” Mudaliar revealed.
Without divulging details, he said that the deal structures vary from platform to platform. 8 of the 12 apps are international with four of them, Hallmark Movies Now, FUSE+, Tastemade+, and DUST, making their debut in India.

Mudaliar said that OTT Play Premium has content for masses as well as classes. “There are so many OTT platforms in India. If we can bundle it all and give it at a price point which makes your wallet happy then we have solved a big problem,” he said.
OTT Play Premium subscription service supports content viewing on all screens and in multiple formats. “We have not launched it for Amazon Fire TV Stick, Android TV, and Apple TV but we will build for it. We will be launching it in a month,” Mudaliar informed.
He also noted that most of the recommendation engines are metatag oriented, however, what sets OTT Play Premium apart from others is the fact that it relies on super metatags as well as manual editorial input for giving content recommendations to users.
OTT Play offers over 25,000 pieces of regional and international content through various streaming services personalised to user preferences. The platform, Mudaliar said, has access to the entire library of on-demand and live TV content for all 12 OTT platforms.

  • TAGS :
  • #media
  • #Impact
  • #exchange4media
  • #IMPACTMagazine
  • #TalkingPoint
  • #Javed Farooqui
  • #OTT
  • #OTT platforms
  • #htmedia
  • #OTTplatforms

RELATED STORY VIEW MORE

Enter the Kamaverse
Fragrance of the Gods
For The Everyday Athlete

TOP STORY

Can India Repeat History?

Can India outshine its historic 2022 performance and bag more than 47 Lions this year at Cannes?


The Art of Observation


Leading from the Front


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Neeta Nair of IMPACT Magazine speaks to Partha Sinha, Rana Barua and Ajay Kakar

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !

+ (0120) 4007700


Copyright © 2023 impactonnet.com