Zydus Wellness’ skincare brand, everyuth® naturals, has expanded its portfolio with the launch of Tan Removal Chocolate & Cherry Face Wash, as it looks to strengthen its presence in India’s facewash category.
The launch comes amid evolving skincare preferences, particularly among Gen Z and younger millennials, who are increasingly moving towards benefit-led and results-driven routines. The brand aims to position daily cleansing as a more functional and efficacy-driven step within skincare.
The product has been clinically tested across Indian skin types and is designed to reduce tan and improve skin radiance with regular use. According to the company, the formulation combines antioxidant properties of chocolate with Vitamin C-rich cherry extracts and is positioned to deliver visible results from the first use.
The launch builds on the brand’s existing Tan Removal range, including scrub and face pack offerings, and extends the proposition into a daily-use format. The communication is anchored around the message ‘Ab Roz Tan Ghatega’, highlighting a focus on consistent, everyday results.
Tarun Arora, CEO of Zydus Wellness, said, “The Indian skincare industry is at an inflection point, transitioning from passive cleansing toward a sophisticated, benefit-led ecosystem. We see a clear structural shift where consumers, particularly Gen Z, no longer view facial care as a remedial, episodic intervention, but as a proactive, daily corrective habit. everyuth® naturals has a long-standing legacy of pioneering 'specialist' skincare, and by integrating the deep-recovery authority of our market-leading Tan Removal range with a high-frequency daily format, we are effectively creating a new sub-category of high efficacy cleansers. This launch is a significant milestone in Zydus Wellness’ strategic roadmap that represents our ability to leverage core brand equity to capture emerging white spaces, while ensuring we lead the consumer’s daily wellness journey.”
The launch is supported by an integrated campaign, including a television commercial featuring actors Tisca Chopra and Kashmira Pardeshi. The film depicts a conversation between a mother and daughter around sun exposure, using a contemporary tone to reflect changing attitudes towards skincare among younger consumers.
The product is available across retail outlets and e-commerce platforms in India.
